Customers turn right in shops...or so they say. In terms of understanding customer shopping behaviour, this is probably one of the most widely repeated claims, but is this well worn phrase a myth or reality?
As the brightest diamond in a retailer’s crown, the flagship store has a key role to play in the company’s brand strategy. Normally the biggest, most impressive store in the retail chain, it is, nonetheless, not simply about being a larger, better looking
Understanding footfall and walk-out rate is critical to evaluating store productivity. Joao Barbosa, managing director of Shopworks Iberia and China, reports.
Shopworks has provided expert retail store design advice to the mobile phone industry across three continents. We recently completed our first new concept phone store in India, with the opening of the Mobile Store Lounge in Pune.
More than ever, shoppers today use retail as a research mechanism and an opportunity to examine, touch and feel items prior to purchase.
India has a population of 1.1 billion. The country's rapidly-growing economy includes a middle class of 300 million people, and counting. So there's clearly scope for retailers to make an impact. But all formats are not alike.
The rapid growth of mobile technology, combined with changes in consumer and retail trends, is having a major impact on our shopping habits. Whether using them to compare price, reserve a product in store or research reviews online, mobiles are affecting
To coincide with the launch of Office Anatomy, osteopath and lecturer, Tim Hanwell, advises on the top 5 workplace injuries caused by seating and seated posture, and provides advice for minimising potential risk.
The best store front designs create maximum visual impact, setting you apart from your competitors and increasing customer footfall. Shopworks’ Head of Research and Category Management, Hugues Audouard, lists his five golden rules for implementing an effe
Sourcing your fixtures and fittings from China offers significant potential in terms of cost savings. Developments in manufacturing processes combined with improvements in technology and equipment ensure quality products at very competitive prices. But naturally, sourcing from another country presents challenges. Understanding the unique challenges of sourcing from China ensures your experience is productive, positive and most of all profitable...